June 18, 2007

The Cost of Exclusivity

A few days ago it was confirmed that the episodic content for GTAIV will be exclusive to the Xbox 360. This is a big move in the console war with GTA being one of the biggest selling franchises of all time. One may ask though, 'how much does it take to sway developer Take 2 into staying exclusive with MS?'
Try $50 Million.

"This was revealed in Take-Two's second quarter fiscal 2007 results conference call. When asked for details on the move by analyst Evan Wilson, of Pacific Crest Securities, Take Two's CFO Lainie Goldstein disclosed both the sums involved and prospective release dates:
'The first 25 is for the first episodic content package that's supposed to go out and that is in March of '08. That's why it moved into current because it's in the next 12 months. The second 25 will be for the second episodic, the episode, and that will be later in fiscal '08.'"

*Good to see Microsoft is not scared to shell out some cash to get 360 users exclusive content.

SOURCE

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